Starting with the Hatchback campaign to change perception about the Corolla family, we created an ode to our target and how, with their actions, they are shaping the world around them.
The expression of their identity and the mix of cultures brings to life that unapologetic side of the Hispanic culture that is resonating in the mainstream. From the song “Despacito” to the movie “The Shape of Water”, Hispanics are leaving their mark everywhere they go.
And they like it!
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Agency: Conill
Director: David Vergés
Music: Sonido Antro