Fernando Lanças – ACD / Art Director

Coca-Cola: Copa America

In order to engage Hispanic soccer fans during Copa America Centenario, Coca-Cola invited us to create a mainly digital campaign for their sponsorship of the event.
The project was composed by a hero video introducing Coke’s new ‘Taste the Feeling‘ concept to soccer fans and 30+ pieces of content allowing the brand to take over the social space during Copa America.
Oh, and our hero video was so well received by the client and the audience that Coke decided to air it on Times Square during the final match.

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Agency: Y&R
DirectorSimón Brand
MusicSonido Antro


As part of the extended content we had 8 vignettes that aired during specific games.

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