Fernando Lanças – ACD / Art Director


With the concept “Carnival is war time” we created a promo that would take winners to the best Carnival parties around Brazil by jeep, private jet and yacht.
With a very low budget, everything for this project was done in-house: from the video tutorial to all illustrations.

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Agency: F/Nazca


Back when websites were experiences with Time On Site being the most important goal, we created a contest that lasted a month and users had to complete challenges in order to advance and have a chance to win the big prize.
We would unlock one scenario per week, showing users where they would get to go if they won.

Click the image above to open the full size illustration

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