Fernando Lanças – ACD / Art Director
With the concept “Carnival is war time” we created a promo that would take winners to the best Carnival parties around Brazil by jeep, private jet and yacht.
With a very low budget, everything for this project was done in-house: from the video tutorial to all illustrations.
× × ×
Back when websites were experiences with Time On Site being the most important goal, we created a contest that lasted a month and users had to complete challenges in order to advance and have a chance to win the big prize.
We would unlock one scenario per week, showing users where they would get to go if they won.
× × ×