Fernando Lanças – ACD / Art Director

NIKE - MOTION/EDIT

To launch a concept for the Brazilian national team Nike asked for a simple video.

The motion in this video was created out of jpeg files that I animated against separate layers to create depth and a sense of being shot in high-speed.

TUTORIAL

In order to explain users how a promotion we created worked we came up with this tutorial video fully thought, produced, directed and finalized in-house at F/Nazca Saatchi&Saatchi (Brazil).

OPENING TITLES

For a digital campaign I created titles for iVideos that were animated in a way to go with the videos themselves, resamblig old movies.

SOCCER JErSEY

When launching a new set of jerseys for a Brazilian soccer team (Corinthains) Nike asked us to created a simple and quick video in-house to tease the audience about the new set.

SOCCER TROPHY

When supporting an NGO with a soccer tournment for the slums of Rio de Janeiro, Nike reached out to F/Nazca S&S to create it’s visual identity and website.
All illustrations done by me.

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